Q1 to Q4 are from
Managerial Report for Case 1 in Chapter 4.
Develop a model that
can be used to determine the advertising budget allocation for the Flamingo
Grill.
Feel free to use my
outline of Excel spreadsheet.
What are the optimal
total exposure and the total number of potential new customers reached?
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Feedback Feel free to use my
spreadsheet Your answer is
CORRECT. |
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Question 2 |
4 / 4 points |
See Q1. How would the
total exposure change if an additional $10,000 were added to the advertising
budget?
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Feedback Feel free to use my
spreadsheet Your answer is
CORRECT. |
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Question 3 |
4 / 4 points |
See Q1. Will the
optimal solution (numbers of ads for each media) change if the exposure per ad
for newspaper for number of ads is greater than 20 increases from 5 to 5.8?
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Feedback Feel free to use my
spreadsheet Your answer is
CORRECT. |
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Question 4 |
0 / 5 points |
See Q1. After
reviewing HJs recommendation, the Flamingos management team asked how the
recommendation would change if the objective of the advertising campaign was to
maximize the number of potential new customers reached.
Develop the media
schedule under this objective. What is the maximum number of customers?
Hint: Remove the
corresponding constraint (the one involving at least 100,000 customers) in the
linear programming model and use it to develop the new objective function:
MAX
4000T1+1500T2+2000R1+1200R2+1000N1+800N2
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Feedback Feel free to use my
spreadsheet Your answer is
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Question 5 |
1 / 1 point |
A company makes two
products from steel; one requires 2 tons of steel and the other requires 3
tons. There are 100 tons of steel available daily. A constraint on daily
production could be written as: 2x1 + 3x2 ā¤ 100.
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Compared to the
problems in the textbook, real-world problems generally require more variables
and constraints.
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For the multiperiod
production scheduling problem in the textbook, period n ā 1's
ending inventory variable was also used as period n's beginning
inventory variable.
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1 / 1 point |
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A company makes two
products, A and B. A sells for $100 and B sells for $90. The variable
production costs are $30 per unit for A and $25 for B. The company's objective
could be written as: MAX 190x1 ā 55x2.
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A decision maker would
be wise to not deviate from the optimal solution found by an LP model because
it is the best solution.
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A) True |
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B) False |
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āIn a production
scheduling LP, the demand requirement constraint for a time period takes the
form
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Done
Replies
Reply-1
Conversion
of empirical data as groups and handling skewness impact on data dispersion is a
common scenario. This is effective for managing the issues of overlapping
values to focus on constraints. Grouping using a quartile is a common technique
used in this process. There would be extreme values influencing the distribution
of content. This scenario creates disproportion and impacts statistical metrics.
The outliers in these values could result in non-linear relationships with the complete
range of skewed elements. Interpreting these outcomes could be difficult as modifications
occur with skewed elements. Separating the content as quartile ranges develops
categories with a suitable number of entries and decreases randomness.
Reply-2
The
data grouping process includes different parts that create groups with nearly the
same extent of observations. This also decreases the influence of outliers. As the
values are segregated into minimum or maximum levels, the impact of the value
would be reduced. Binary transformation is possible for using beyond the threshold
and critically coded as either 0 or 1. Observing the mean results in every
quartile also identifies a monotony association that could be enclosed using
line graphs and equations. Observing the mean results in every quartile creates
possibilities for identifying line models. Comparison of results across similar-size
groups develops intuitive results rather than studying continuous modifications
with skewness.
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