Lesson Introduction Have you ever encountered a chart or graph so confusing it left you scratching your head? Or maybe you've seen a data visualization that was beautiful, but didn't quite tell the story it seemed to promise. The culprit behind these communication breakdowns often lies in a missed step: understanding the who . Effective data visualization isn't just about presenting information; it's about presenting it in a way that resonates with a specific audience. This module dives deep into the world of user research and empathy – the secret weapons for crafting data visualizations that not only look good, but speak directly to the needs of your target audience. We'll explore various user research methods, delve into the power of user personas, and finally, learn how to leverage empathy mapping to design data visualizations that truly connect. Get ready to step into the shoes of your users and unlock the secrets to creating impactful data stories! What is U...