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Hw 3 Predective analytics

  Q1 to Q4 are from Managerial Report for Case 1 in Chapter 4. Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Feel free to use my outline of Excel spreadsheet. What are the optimal total exposure and the total number of potential new customers reached? Question options: A)  total exposure = 2510 and total new customers = 167000 B)  total exposure = 2045 and total new customers = 118200 C)  total exposure = 2160 and total new customers = 127100 D)  None of above Hide question 1 feedback     Feedback Feel free to use my spreadsheet Your answer is CORRECT.    ...
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