MSM6323 Week-4 Session 4 - Knowledge Assessment 1.What term refers to the “wiggle room” in the supply and demand curve? Elasticity 2.From a marketing perspective, pricing should be about the ______. Customer 3.Since we read from left to right, when we see a price, we process the number of dollars before the number of cents. This is why so many prices end in which of the following numbers? 99 4.Which of the following is the idea that the price (on the sticker) is much higher than the referent? Sticker shock 5.Which of the following formulas defines profit? [(Price – Variable Costs) × Demand] – (Fixed costs) 6.(Price – Variable costs) is also called ______. contribution per unit to fixed costs 7.Which of the following is true about the price-sensitive segment? They are deal prone. 8.If E = 1, demand is said to be ______. Unitary 9.To what does FIFO refer? First-in, first-out 10.Based on this figure, i...